Let's start by debunking some common misconceptions. The truth is, not all cotton is created equal. Conventional cotton farming involves the use of harmful synthetic fertilisers and toxic pesticides that not only damage the environment but also pose health risks to those involved in its production and those who sleep on it. So, we all agree that conventional cotton is a no-no, pas bien, no bueno.

Organic cotton, on the other hand, is grown without the use of harmful chemicals, making it a safer and more sustainable option for everyone involved, from the makers to the sleepers, and our beautiful environment. Better yet, Roomie works exclusively with GOTS and Fairtrade certified cotton which upholds the highest industry standards in both sustainable practices and social responsibility.

1. Healthier for you: Our organic cotton bedding is produced without any exposure to toxic chemicals at any stage of the manufacturing process, making it a safer option for individuals with allergies, better for your skin and naturally hypoallergenic.

2. Better for our environment: Organic cotton reduces water consumption by 91% compared to conventionally grown cotton and takes 62% less energy to produce. Our Indian supplier uses farming practices that promote biodiversity, reduce soil erosion, and conserve water. They are also 100% biodegradable.

3. Ethical production: GOTS certified organic cotton ensures fair labour practices and supports the livelihoods of farmers and workers. Because there is no toxic chemicals used in organic farming it helps build back the soil structure and its fertility meaning local farmers can grow other produce alongside cotton providing plentiful and diverse food supply for their families and communities. By using natural methods of pest management and fertilisation it also means farmers avoid falling into debt to purchase toxic pesticides and experience generational financial distress.

4. Long-lasting: our organic cotton is long-staple and hand picked making it extremely durable and long-lasting, a smart investment for you and the environment.

5. Soft and comfortable: our organic cotton comes in a unique washed sateen weave giving it the perfect balance between texture and sheen. Unlike other natural fabrics, our organic cotton retains its natural softness and is ready to enjoy from the start. No break in time, no pilling. Just buttery soft goodness from the first sleep. You’re welcome.