IT’S OUBIRTHDAY, WE WILL SLEEP IN IF WE WANT TO!
Roomie is officially one year old, and what a year it’s been. 12 months ago, we set out to fill a gap in the market for high-quality organic cotton bedding that doesn’t make you choose between your aesthetics and ethics - we wanted both and we knew others would too. So we created Roomie around core pillars of high quality, functional design and community, with products that are gender-neutral and responsibly made.
WHY WE STARTED
The idea for Roomie grew from a desire to make a difference in both the bedding industry and our personal lives. We were disappointed by the feel and quality of other popular natural materials and so cotton beckoned us back. But we couldn't find a brand striking that elusive balance between soft high-quality sheets with equally high environmental and social standards. So, we decided to create our own. Our goal was to craft bedding that we’d be proud to use ourselves, fusing functional design with playful luxury while ensuring it was mindfully made: gentle on the hands that made it and for those who sleep beneath it.
Beyond the sheets themselves, we aimed to cultivate a community where sustainability and style intersected seamlessly. Our days start and end with our beds that frame countless moments, big and small. By laying the perfect foundation for restful sleep, intimate pillow talk, and ambitious dreams, we strive to become a cherished part of your daily routine.
OUR SUSTAINABILITY JOURNEY
From the outset, sustainability has been in Roomie’s DNA. We exclusively use Fairtrade and GOTS certified organic cotton, ensuring each sheet is made with the utmost care for people and the environment. We only produce in small batches to reduce waste and our packaging is all virgin plastic-free. As members of 1% for the Planet, we are dedicated to giving back to environmental causes and also partner with UPPAREL to recycle and repurpose old textiles to encourage circularity within the industry.
CUSTOMER STORIES
One of the highlights of our first year has been hearing your sleep stories. Unlike your co-worker, we genuinely care about that dream you had! From Berlin to Singapore and New York, and of course here in Australia, Roomie has made its way into homes around the world. Seeing your photos and reading your testimonials has filled our cup and remind us why we do the work we do. We love being a part of your nightly rituals and morning routines.
COMMUNITY ENGAGEMENT
Our commitment to community goes beyond a mission statement. Through our partnership with KLEAN, every order allows you to choose which charity we donate a percentage of your purchase to. Our current organisations are Equality Australia, Literacy for Life Foundation, Mobilise, and Climate Council Australia.
WHAT WE’VE LEARNT
This year has been an incredible learning experience. We’ve navigated the highs and lows of starting a small business, from perfecting our product to building a brand that resonates with our values. We’ve learned the importance of listening to our customers, the power of sustainable practices, and the joy of creating something meaningful. Each challenge has been a lesson, and each success a celebration within our circle, we’re so lucky to have Roomies like you!
Thank you for being part of our journey and cheers to a year (and many more) of making bedtime better.
See you in bed x